The fact of the matter is, SUP ATX makes the best quality EPS/Epoxy boards available on the market and sells them at about half the price of comparable SUP equipment. We are able to do this because we produce boards in huge volume and sell directly to customers, cutting out all the middlemen. We by far produce the most boards, which tremendously reduces the cost per unit, and we pass that savings onto our customers. In fact, we actually sell our high quality boards below cost, knowing that as our sales volume increases, our production costs will drop even more in order to eventually achieve reasonable profitability. Lexus followed a similar strategy when they initially launched their line of luxury automobiles. They took the luxury automobile industry by storm by selling their high quality cars at a loss in order to absorb a huge global market share. SUP ATX is going about growing the SUP industry in just the right way. Offering top quality equipment at a fraction of the cost, making this great sport accessible to the broadest number of people worldwide.

Ironically, one of the biggest challenges SUP ATX faces in selling Stand Up Paddle Boards is our prices are so low! Many people assume, or are told by frustrated competitors, that our prices are low because the quality of our boards is not good. This couldn't be further from the truth.

Others in the industry simply can't make SUP boards at the standard of quality SUP ATX has established and be able to sell them for even near the same low price. In an attempt to compete with SUP ATX many others have begun producing inferior boards and paddles in an effort to match our low price points. But, they invariably do this by making inferior products, masked as SUP ATX quality. For example, they don't offer ALL carbon fiber paddles (they often call their paddles things like "carbon composite paddles" in an effort to make it seem as though their paddles are the same as all carbon fiber paddles, but they are not). They also use cheap epoxy, cheap foam core (calling it things like "XPS" rather than true quality "EPS" in order to confuse consumers) and paint over poor craftsmanship to make the boards look good on the outside, that are not constructed well on the inside. Painted boards are also much heavier, damage and chip easier.

Educated consumers are our best customers. If you do proper research, you'll find SUP ATX boards are hands down the best all around boards available on the market and available at unbeatable prices. There's a reason SUP ATX has 75,000 Facebook Fans, makes and sells the most stand up paddle boards in the world and has a 100% customer satisfaction rate.

Testimonial: "DO NOT BE AFRAID OF THE LOW PRICE!!!! We got two complete SUP ATX fully equipped board and paddle packages and delivered for the price of another brand single board without any extras or shipping. My wife and I tried TONS of different board brands and we could not be happier with both the quality of the board and the performance, these things ride like a dream. The customer service was second to none, everyone was amazing. We ordered them on a Wednesday and we were on the water by noon that Thursday! Less than 24 hours later!!! AMAZING PRODUCT with an even more amazing price! Thanks again to everyone from SUP ATX, you guys ROCK!!!" - Matt and Shannon St. Petersburg, FL